Reasons responsible for fall in the blog traffic
4th Jul 2016
Reasons responsible for fall in the blog traffic

The desire to have massive traffic is the primary demand for maintaining a blog. A blog without reliable and constant readers is incomplete. You might have got a good number of readers in the beginning for your blog, but if the blog traffic is decreasing, you need to do something to maintain the popularity of your blog.

 

Here are some reasons that might be responsible for your blog's falling rankings and methods to correct the flaws. Lessor not so interesting content

Your content is the first thing that makes your reader return to your blog. The content has to be attractive, clear and appealing. Whatever topic you choose for your blog should relate to your readers somehow. Your content should contain facts and comforting words in the right way to attract readers and make them come back for more. Adding keywords and other SEO strategies smartly to clear the tests of google algorithms is essential. But, make sure this does not affect readers in any way.

No regular updates

Writing and updating the blog is as important as writing good content. If you are not regular on your blog, do not expect regular readers as they have several options online. So, make a strategy and be update the blog regularly. It would be best to balance excellent and stable writing to maintain a decent reader base. They are not using social media correctly.

Social media always plays a vital role in increasing your content's reach and influencing your rankings on the SERP. Hence, your blog is required to be active on social media. Doing so is very easy as you need to post and link your latest posts to the social platforms for more views and reach more readers.

The more you use social media efficiently for drawing more followers to your blog; the more your rankings will improve. Let the followers and readers enjoy your posts, content, photos, etc.

No check on the rankings

Along with good writing, you need to keep an eye on the SERP rankings of your blog. If your rankings are fallen, your orders may be going down. This can be due to several reasons, so identifying the exact problem is essential to finding the ideal solution. Take the help of professionals offering website SEO Analysis Services in Mumbai to gain the rankings if needed.

Check out the google updates that affect SERPs. Then, update your site or blog as per the updates to be in the top rankings.

Using black-hat SEO

Knowingly or unknowingly, using black hat SEO techniques can hurt your blog rankings very severely. So avoiding it at all costs is essential as this can provide fast but temporary results.