Search Engine Optimisation or SEO is the technique to get ahead of others in search engines such as Google, Bing, or Yahoo. There is no doubt that SEO is vital for websites to earn traffic. Organisations invest a lot of time, effort, and money to optimise their websites for search engines. But is it possible they could be doing just the opposite? Are they committing SEO mistakes that are pushing them down rather than up the rankings of search engines?