The first impression always counts!
And when it is about your website, URL is the first thing introducing your online business or service to users and search engines. So obviously, your website’s URL should have to be clear, engaging and self-explaining.
Some people think a URL is just a sole fingerprint holding the unique position of a web page over the internet. But, the thought of an SEO expert is different. For an SEO expert, it is an effective approach to increase social visibility as it aids search engines to understand the content and purpose of the webpage. As good and relevant would be the URL more the chances of increasing organic traffic. Hence, URL optimization is essential to improve website rankings.
Here are some important tips about URL optimization for better results –
1. Use readable URLs
Users, as well as search engines, prefer easy to read URLs as it provides them clear understanding about the content on the page. Precise and easy-to-understand URL helps you connect with your target marketplace.
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2. KEYWORDS is the key
Using exact targeted keywords in the URL is always a good option as it emphasis the purpose of the webpage. Whether it is informative, transactional, administrative, etc. providing clarity at the beginning will surely add up in your overall online presence and growth.
3. Say yes to hyphens and avoid underscores
Playing by the rules can help a lot in generating organic traffic. To separate keywords in the URL, it is strictly stated that Google algorithm reads hyphen not underscore.
4. Use Canonical URLs
Use canonical URLs to avoid penalties of duplicate content. There are several ways to canonicalize.
5. Shorter is sweeter
Try t use a shorter URL and gain value by keeping it between 50 to 100 characters. The search engine can read long URLs, but shorter will be helpful for users as these are easy to read, copy, paste and share.
6. 301 redirect
Use 301 redirect if you have changed URL for any reason. This will avoid the removal of your already indexed page by search engines.
7. Use mobile-friendly URLs to a sitemap
Mobile-friendly pages have a propensity to rank higher in mobile search results. And, today mobile users are increasing at a rapid rate. So, take leverage of it.
8. Use robot.txt and avoid capital letters in URL
To avoid bad links use robot.txt and to avoid confusion for search engines and users keep URL simpler without capital letters and fancy characters. You can take help of Social Media Marketing Company in Mumbai.
9. Use URL to titles
Using URLs to title achieves typically the human-centric goal, i.e. to permeate a brilliant sense of what the web user searching on the page through the URL.
10. Evade dynamic parameters when possible & create XML sitemaps
XML sitemaps help search engines in finding your site’s pages more efficiently and this can also be used as a reference when picking the canonical URLs.