Finally you have decided to write a blog. Maybe writing is your passion and you want to express your thoughts to the world. You want to become the future Mark Twain or a JK Rowling and think that a blog is a good way to make a start. Or perhaps making some extra money by utilizing SEO techniques is on your mind. You have been hearing about all those famous blogs and how they are minting money. You also want to try out and find out if blog writing is your cup of tea. Whatever be the reason, the fact is you have finally decided to start a blog. And you want to know how to begin. Let us see how to go about it:
1) Choose a topic for your blog:
Are you feeling confused on which topic to choose for your blog? There are so many blogs out there that you are not sure how your blog can be different from others. Well first and foremost, ignore what is out there. Find out what you are interested in. What do you enjoying doing? There are better chances you writing better if you are naturally interested in that topic. Ideas will flow smoothly and you will not be caught for lack of words. But that does not mean you can choose any topic you like. Effort should also be made to understand whether there would be viewership for your content. Your interests and your readers’ choices should be compatible.
2) Read a lot:
Want to write better? Then read a lot. That sounds funny but if you want to generate lot of ideas and content you need to read furiously on the topic of your blog. Join a library, subscribe to a magazine, visit used books stores—the more you read, the better you get at writing.
3) Writing for SEO:
If you write the world’s best blog post but if it not SEO optimized it will not show in search engine rankings. If you are planning to monetize from your blog it should appear on the top rankings. This will be a test of your skills and judgment. But if you are truly passionate about writing you can manage both the writing and SEO part of your blog. If you have no or very less knowledge of SEO then read on the web or join some professional course. If possible hire a temporary SEO consultant who can guide you in the initial stages of your blog.
4) Using paragraphs:
If your blog is one big block of text it would be confusing for the reader. Divide your article in small paragraphs. Paragraphs help arrange the blog post into neat layered blocks of text. This is essential for readability as well as sustaining the message. Use appealing headings and subheadings. Paragraphs and headings also help search engines note the layout of your blog and judge the content. This is advantageous from the SEO point of view.
5) Visual content:
A picture speaks louder than words. Having visual content in the form of photos, videos, graphics etc. can do wonders to your blog. But if you use these elements from the net you might face copyright issues. Hence, it would be advisable to use your own photos or videos. For e.g. if you write a travel blog, click pictures and videos of the various places you visit and upload it on your blog. This would lead to authenticity of your blog and at the same time creating a personal appeal.
6) Don’t write just for the sake of it:
Do not post a blog every day just because somebody said it is good for SEO. Focus on quality not quantity. If you write trash to increase your count, Google and other search engines are going to notice it. The obvious result would be that your blog will be sent to the bottom of search results.
Check out Effective SEO content writing tips.
7) Is your blog edited?:
Last, but not the least, have you edited your blog? Just read through the article and find out if all the ideas are conveyed in a systematic manner. Is the structure of the blog logical with one concept leading to another? Eliminate any typos and grammatical errors. Run a spell check at the end of writing any blog. If possible, have a colleague or buddy read through your blog before publishing. It is always better to have a second look to avoid missing some obvious stuff.