Tips to Use Voice Search in SEO for Your Business

“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.” One of the famous quotes encourages people to perk up their businesses’ online presence. SEO plays a vital role in improving the online presence of any website is a very well-known fact. And, voice search is becoming a growing trend in the world of search and indeed something that SEOs should keep their eyes on. Voice search or voice enables search allows users to give a command to their mobile or internet device by speaking instead of writing. Users of voice search are constantly increasing. Other than computers and phones now home assistant and smart speakers are offered to you that helps you to search whatever you want from anywhere in your space. The search has become more convenient, simple and effective with the voice search options available today in almost every internet device. People are getting influence to type no more kind of phrases. And, this will cause an impact on the social presence of your business website. To stay ahead and to reach maximum users it’s time to leverage voice search to optimize your business website or application. Some tips to use voice search in your business Include informal tone in content Try to use informal, user-friendly language that people use. It improves your chances of getting more users. Individuals generally use it most while driving or when involve in some other activities so informal phrases like ‘which is the best SEO company Navi Mumbai can help. Add FAQ pages A simple approach to using conversational spoken language is to add question and answers pages in an informal tone to your website. Mobile friendly Mobile-friendly, Not a new...

What Did Indians Search for in 2017?

It is always good to know what people are searching on Google and other portals. For the SEO professional it is crucial to understand trends and what is popular. It helps in understanding what works and what does not. Knowing the past trends also helps in predicting the future trends. Indians have taken to the internet as fish to water. In our country the internet usage is increasing gradually but surely. Day by day, more and more Indians are joining the internet as they hear about its popularity. According to some SEO analytical reports, by the beginning of the next decade more than half of India’s population would be accessing the internet. And they would be doing it not only on PCs, but also on smartphones, tablets, laptops and future mobile devices. Ask anybody what is their favorite search engine and they would reply Google. Yes, Google has been the primary search engine for searching anything on the wide web. Bing and Yahoo are also been used but their usage is not considerable. People joke that they only use these websites when Google is down for some reasons. So somebody who is interested in SEO would ask what did Indians search for in 2017? What caught their fancy? It would be an interesting read to know what goes in the minds of our country people. Let us find out some of the top searches which were revealed by analysts: 1) Bollywood This is an all time favourite. Indians can never get enough of Bollywood. I am sure everybody must have heard of this Indian movie industry. If somebody has...

Google Algorithms and its Impact on SEO

SEO is an ever evolving field. What rules were valid yesterday may or may not be true today. Similarly what rules are applicable today may no longer be applicable in their pure form in the future. Search engines are in a major way responsible for how the common person uses SEO. Google for example wants to provide the best experience for users. Hence, they are changing the way they provide search results. In the past unethical folks used SEO to their advantage to provide substandard content. Their intention was to move high up in rankings without delivering any quality content. But gone are the old days now. Search engines are getting smarter. They are constantly in the process of research and development to remove any deficiencies in their method of working. They are one step ahead of those who want to cheat them. And one way to do that is to regularly come up with updates and process changes. Google makes a lot of changes to its algorithms and frequently comes up with something new. It chooses not to announce all its algorithms. There could a reason to it. By not publicizing each and every algorithms, Google prevents some people from messing with SEO rankings. There are some unscrupulous people in this world who will do anything to fool with Google updates. Let us see some of the major algorithms Google has come up with. Anybody who is interested in SEO rankings and has online interests should keep a watch for such updates. Google Panda What is Google Panda? This was a major Google SEO algorithm. Before 2011, there...

7 Tips to Hire the Right SEO Company

Does your website show on the top of search engines when you type the relevant keywords? Is your company visible on the first page of Google, Bing, Yahoo and other search engines? If the answer is no, then you are practically invisible for potential customers who are searching for your products. A good search engine visibility is key to business success. What your website is missing is proper SEO or Search Engine Optimization. But not all website owners have the time to look after the SEO of their business. Many may lack the technical expertise needed to improve search engine rankings. Search Engine Optimization is not child’s play that anybody can easily do on their own. In such cases, one can go for hiring an SEO consultant or a professional company which is specializing in search engine optimizing. How do you get a trustworthy person to do the job? There are several SEO companies showing in search results—whom to choose? Here are some ways you can choose the right candidate: 1) What do you wish to achieve: Decide on the goals for hiring the SEO firm. You may want to have an online presence and hence get a website build. Or you may be having a website, but not getting good rankings. If you need a new website build, chances are the SEO firm may also be in the business of website creation. You have a better chances of getting a discount if the firm handles both your website creation and your website rankings. 2) Narrowing your search: The best way to find a reputed SEO company is by...

Some Useful SEO Terms To Remember

If a tourist goes to a foreign country he is most likely to come across an alien language. He will not be able to understand what the natives are saying. They will also scratch their heads when he tries to tell them something. Basically it will appear like a funny scene of total confusion right out of Hollywood. When a new website owner decides to hire an SEO professional, they would come across a similar situation. The website owner obviously does not know about SEO so he hired a professional, while the other guy is dealing with a complete novice. One can imagine the confusion that would follow in the office because of this situation. It will be like the example of the tourist above except that it will not be so funny. Lack of proper communication in a business environment is a serious issue. It is therefore necessary that the concerned party (in this case the website owner) should familiarize himself with the subject at hand. That means he should understand the terms used in SEO and what they mean. Not only the website owner but anybody who is interested in search engines and how they rank should be up-to-date with the terminology and their impact on SEO. Here are some common terms which are good to know: White hat SEO: It is the set of techniques and tactics to improve your web site search engine rankings without resorting to cheating or unethical means. In other words, you religiously follow all the terms and conditions laid out by search engines. If you try to break rules, you are...

Content Is The Boss In SEO

One of the important aspects of SEO is content. Content and SEO go hand in hand. They are like the two sides of a coin, inseparable from each other. What constitutes content on a website? It includes all the blogs, articles, videos, images, and infographics on the website and are accessible to the user. When we talk of content it does not mean any content. The content has to be clean, original, interesting and informative. Below are the reasons why content helps in a major way in securing search engine rankings: 1) Content informs and educates: Content is king in digital marketing. It provides additional product information and education. If you just place the image of your product on your website it would not have much impact. But imagine adding product information, FAQs, informative articles, case studies and suddenly you are adding value to your product. People get more information and they are able to make an educated choice. It helps in improving the search engine rankings and thus it is said content and SEO go hand in hand. 2) Good content builds trust: Content can make or break a website. When I access a website and note that they have misspelled some words or have made a factual error I get turned off. If somebody can make that kind of simple errors, how can we trust their products. One or two minor mistakes are fine, but making a bunch of them throughout the website is unpardonable. Some unscrupulous, so-called SEO experts use excessive keywords in the content to make it rank better. Such keyword stuffed content looks awkward...