Know About the Types of Google Penalty

Nobody wants Google penalty. For an online business owner or blogger getting penalized is the worst nightmare. The consequences of getting a Google penalty can be distressing. This leads to sudden lost organic search visibility, traffic, and revenues. It can be tough to recover from the painful condition but not impossible. For Google penalty recovery of your website, firstly you should know about the reason of penalty. When you notice a sudden drop in rankings, possibly there are two major kinds of penalties you can get. First is the manual action from Google’s team and the algorithmic penalty is the other one. Manual action is performed by experts of Google team who evaluates the quality of the website and based on various factors report you as spam or penalize. When your website lacks E-A-T (Expertise, Authoritativeness, and Trust) your chances of getting Google penalty increase. For example, a medical site providing all kinds of medical information and advice for users, but not having real E-A-T, Google may place a filter causing a demotion to the site. To identify if your website is penalized by manual action, you can go to Google Webmaster Tools and check the latest warnings or notifications about the unnatural links. Manual penalties are easy to detect that algorithm penalty. Now, come to algorithm penalty. These are to worry about as can burn your rankings quickly without any notification and the source is likely Penguin or Panda. Penguin and panda are not the penalties; instead, they are the fantastic algorithms with unique learning mechanism of Google that works on a set of rules. They cause penalties...

Is SEO for Mobile Apps Essential for Organic Installs?

The answer is definitely YES. In last few years focus on the mobile-friendly website is grown that means the seo on getting apps indexed too. Now, it becomes important to focus on SEO for mobile apps also for improving visibility and get more organic installs. Mobile web search is expanding significance and can’t be overlooked by app developers and marketers. Your company now should have an app developed from the best App Developers Mumbai to stay ahead in the competition. Here, we can help you know how SEO is important for mobile apps So let’s begin with the beginning Attain position in app-specific search results There are several app stores available and the best way to get noticed is to make top position in the best app stores. This will make you visible among more users and organic installs. You can achieve this with right and attractive single Snippet and app packs. Single snippets are the brief extract or piece of information about an app flashes as a search result. So, choose punchy, easy-to-understand and effective snippet for your apps. Also, try to arise in app packs. App pack is a collection of apps flashes as a result of any app search query counting three or six apps. Consider the ranking aspects Professionals in Mobile Application Development Company in India provide best web development as well as SEO services. They take care of ASO to improve rankings of your apps in play store. The algorithm used by Google for suggesting and ranking the apps in the mobile SERPs is not the same uses to suggest and rank apps in...

Freshers Get Ready to Embark on a Victorious SEO Journey

Are you looking for a job? Are you a fresher and want to make a career in SEO? If yes then you landed in the right place. SEO is one of the most powerful yet confusing words for the beginners. In today’s digital world, SEO is a catalyst for the success of several top ranking online businesses and activities. So making a career in this field can make you shine. But, it is difficult to crack the interviews without proper knowledge of the field. Here, are some basic questions asked in interviews that you can prepare to get the opportunity to work in the SEO division. Que1. What is SEO? Or what do you mean by the term SEO? Ans1. It is the most basic question you would be asked. Search Engine Optimization (SEO) is a process to improve the Search Engine rankings of websites, services, products, blog or any other online content. It involves the implementation of various techniques and tactics like keywords research, on-page SEO, off-page SEO, etc. With effective SEO one can earn natural, unpaid organic traffic. Be specific and confident in your answers and do not use any words about which you have no or less knowledge. The interviewer can trap you from your answers. They can ask further questions from your answer like –What is on-page off-page SEO, how you do keyword research etc. Don’t worry we will further discuss these questions as well. Que2. Explain crawling, domain extension, web hosting, indexing. Ans2. You should have a brief knowledge of all such small terms. At least you should know the basic definition. Crawling –...

Fall in Love with Website Content Writing

Love reading! That’s a very good habit and book lovers like to read a lot of books, novels, etc. from the vast collection of books, with very few of them we get attached to, We find a connection with the characters and the story and writers. Reading fabulous writing is like enjoying some great singer. If the artist makes a touching connection with us even with some errors, we would love to read the whole book. Well, it happens only with print media. Website content writing is totally different from it. Web content is scanned. Or peeked at. Not read. Today, the web visitors are always in hurry and hunt for the real knowledge of their interest. Whether it is to buy something online or to gather some information about particulars, they want quick and concise results. They don’t give you a second chance at having millions of options at their fingertips, they switch to another site if didn’t get what they were looking for. Therefore, your website content should have to be crystal clear, attention-grabbing and in-depth to engage web visitors and hold readers’ attention. Here are some effective tips collected to help you think and create out of the box web content – Permeate your story Tell your brand story in the way they like to read not in the way you want to tell. Cover all your business aspects, product details, etc. but in a way telling how beneficial to them. Be the leader Don’t be afraid of writing. You know your company and the product the best. So, bring out all you have or your...

Tips to Buy a Splendid New Domain Name

Domain names have been at the vanguard of the digital world for businesses and personal for several years. Some think that – If you have a high-class and good-looking website and business, individuals will surely visit and you gain potential customers, correct? Well, not so sure and fast… Domain name is an imperative key aspect of any website as it makes or breaks the first impression. Moreover, it affects SEO and your brand image in the marketplace. Hence, it is important to give time and choose your new domain name for business wisely. With a perfect and fascinating domain name, you can attain long-term success and growth. No need to sweat, this can be easier if you follow some important tips like – Choose creative over standard Creative, catchy are the words you should think about while buying a new domain for your business, blog, etc. It is quite possible you have lots of competitors in your filed and to stand out from the crowd you need to think out of the box. So, instead of selecting generic terms go for something catchy and mind-blowing that makes sense and expressing your business idea. Keep it short and concise Try to choose a name between 6-14 characters because shorter is better in case of the domain name. Easy to read, spell and write Today’s generation is always in hurry. So make sure your domain name is easy to read and write. This will make your audience easily type and share on the social media platforms increasing your chances of getting more popularity. Your domain name should roll off the tips...

Important Social Media Platforms for Your Online Business

All set, to start your dream business! Finally, all the admin things and process are done accurately place. With all the profoundly perceptive of your new startup and coming brand identity, now it’s time to enlighten the world about your business in a fruitful way. With the blessing of evolving marketing tools and platforms, it becomes easier to have direct access to your target audience. Today, there are several social media platforms and Social Media Marketing Company in Mumbai that can help you connect with your audience in meaningful interaction aiding you in establishing your brand in their minds and hearts. To gain long-term benefits of social media you need to heed to the latest technologies and marketing methodologies. Make sure you have a strong and engaging command over social media to perk up your business. Some easy to use and effective social media platforms you can add in your marketing toolbox are – Facebook One of the most common and highly used platforms that offers target digital advertising platform making you to easily reach a diverse range of audiences. Here, you get people from different age groups and all genders so it simplifies your work of getting the right audience. Facebook’s e-commerce integration is a plus for businesses. Professional Facebook Marketing Services Company in India can help your potential users to easily reach you and your online store in just a few clicks. So, you can increase your numbers and brand popularity with Facebook. Instagram Another promising social media platform for businesses in 2018 is Instagram. This platform assists you to abolish clutter, highlighting your goods and services in an...